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Using Google Analytics for Website Statistics
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By Eric Miller, About.com
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Google Analytics is a free statistics package with an excellent interface and feature set that rivals many paid statistics systems. With easy sign-up (simply add a line of code to your web page), multiple sites per account, customizable views and various export and email options, it is an excellent option for tracking website statistics. With a portfolio website being such an important tool for a graphic designer, tracking visitors, popular pages and user behavior is key to improving the effectiveness of the site. Content in Analytics is divided into visitors, traffic sources, content and goals.
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The Visitors section of Google Analytics offers a detailed look into who is visiting your website. The system offers everything from basic stats such as unique visitors, to a map of where visitors are from, browser information and languages. The browser section even drills down as far as to show the screen resolutions, colors, operating systems, java support and flash versions of the site visitors, making it a great tool for web designers.
Traffic Sources
The Traffic Sources section helps to show how those visitors are reaching your website. Referring sites (sites that people have clicked from) and keyword reports can show how virtually every visitor landed on your site. You can even see how many page views and how much time on your site resulted from each source. If you use Google AdWords for search engine advertising, you can track your success within Analytics.
Content
The Content area shows the statistics for individual pages of your website. Data includes listings of the most popular (and least popular) pages of the site by both URL and title, with page views, unique page views, time on page and more for each. Top landing and exit page stats help show where visitors are coming to, and leaving from. Also within the Content section is one of the most powerful Analytics tools, the site overlay. This brings up your actual website, but with an overlay of user clicks, allowing you to browse your site and see what was clicked on and where.
Goals
The Goals section of Analytics allows you to set up ways in which to measure the success of your website. This can be anything from visitors ending up on your contact form page to tracking an exact path through your site. Once goals are set up, you can view conversion rates of each, set values, and more. This tool, along with the others offered by Google, makes Analytics a powerful statistics tool, free of charge.
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